Privacy Policy

This policy explains how Bloom Beauty Naples LLC, doing business as Bloom Beauty (“Bloom Beauty,” “we,” “us”), handles personal information when you visit bloombeautynaples.com, book with us online, visit our studio at 2349 Vanderbilt Beach Rd., Ste. 506, Naples, Florida, or hear from us by text, email or social media.

• Information we collect
• How we use it
• Cookies, analytics and advertising
• Who we share it with
• Texts and emails
• Your choices
• Your privacy rights
• Security and retention
• Children
• Changes and contact

Information we collect

Information you give us

• Contact and booking details, such as your name, phone number, email address, the services you choose, and your appointment history.
• Client intake details you share so we can serve you safely, such as sensitivities, allergies, patch test results, or eye conditions. We treat this as sensitive. We use it only to provide your services and keep you comfortable, and never for marketing or advertising.
• Membership and payment details. Payments are handled by our booking and payment providers. We do not store your full card number on our own systems.
• Photos of your lashes or brows, only if you agree. We will never post a photo of you without your permission.
• Messages you send us by phone, text, email, social media or chat.

Information collected automatically

When you visit our website, we and our partners collect standard technical information through cookies and similar tools. This includes your device and browser type, approximate location (such as your city), the pages you view, how you arrived at our site (for example, from a Google search or an Instagram ad), and whether you started or finished an online booking.

Information from others

We may receive information from our booking platform, from advertising and social media platforms (for example, that someone clicked one of our ads), and from friends who refer you to us.

How we use your information

• To book, confirm and remind you of appointments, and to manage your membership.
• To provide your services safely and remember your preferences, such as your lash style, curl and length.
• To take payments and keep our business records.
• To answer your questions and follow up after your visit.
• To send you offers and news, which you can opt out of at any time.
• To understand how our website is used and to improve it.
• To advertise Bloom Beauty online and measure whether our ads work (see below).
• To prevent fraud, protect our clients and staff, and meet our legal obligations.

Cookies, analytics and advertising

Cookies are small files saved in your browser. Some are needed for our site and online booking to work. Others help us understand our visitors and reach new clients.

Analytics

We use Google Analytics to see how visitors use our site, for example which pages are popular and where visitors come from. Google Analytics uses cookies to collect this information. You can learn how Google uses this information at policies.google.com/technologies/partner-sites, and you can opt out with the Google Analytics opt-out browser add-on.

Advertising and remarketing

We advertise on platforms such as Google (including Search and YouTube) and Meta (Facebook and Instagram). To do this, we may use tools such as the Google tag and the Meta Pixel on our website and in our online booking. These tools let us:

• see whether someone who clicked one of our ads went on to book;
• show our ads to people who have visited our website before, which is known as remarketing or retargeting; and
• reach new people who are similar to our visitors.

Third-party vendors, including Google and Meta, use cookies to show ads based on your past visits to our website and other websites. We do not give these partners your name, your intake details, or your health information. We do not use sensitive information to target ads.

You can control this at any time. See Your choices below.

Who we share information with

We do not sell your personal information for money. We share it only as needed to run our business:

• Service providers that work on our behalf, including our booking, scheduling and payment platform (Mangomint), our website host (Cloudflare), our email provider (Microsoft), and our analytics and advertising partners (Google and Meta) as described above.
• When the law requires it, or to protect the safety, rights or property of our clients, staff or business.
• If our business changes hands, for example through a sale or merger. Your information would stay protected by this policy or one just as protective.
• With your permission, for any other purpose.

Texts and emails

• Appointment messages. When you book, we send confirmations and reminders by text or email. These are part of your service.
• Marketing messages. From time to time we may send texts about offers, openings and news. You never have to agree to marketing texts to book or buy anything. Message frequency varies, and message and data rates may apply. Reply STOP at any time to unsubscribe, or HELP for help.
• Your number stays with us. We do not share or sell your mobile number or text messaging consent with third parties for their own marketing.
• Emails. Every marketing email includes an unsubscribe link.

Your choices

• Google ads: turn off personalized ads at adssettings.google.com.
• Facebook and Instagram ads: adjust your settings in Meta’s Ad Preferences.
• Other ad companies: opt out at optout.aboutads.info or optout.networkadvertising.org.
• Google Analytics: install the opt-out browser add-on.
• Cookies: most browsers let you block or delete cookies. If you block all of them, online booking may not work properly.
• Texts and emails: reply STOP, use the unsubscribe link, or just let us know.

Some browsers send a “Do Not Track” signal. Because there is no common standard for these signals, our website does not currently respond to them. You can still use the choices above.

Your privacy rights

You can ask us to show you the personal information we have about you, correct it, or delete it. You can also ask us to stop using it for marketing. Contact us using the details below, and we will respond within a reasonable time. We may need to confirm your identity first. We may keep some records when the law requires it or when we need them for our business, such as service and payment records.

Depending on where you live, you may have additional rights under your state’s privacy laws. We will honor them where they apply, and we will never treat you differently for asking.

Security and retention

We use reasonable safeguards to protect your information and limit access to people who need it. No website or system is perfectly secure, so we cannot guarantee absolute security. If a security incident ever affects your information, we will notify you as the law requires. We keep information only as long as we need it for the purposes in this policy, including our legal, tax and recordkeeping obligations.

Children

Our website is meant for adults and is not directed to children under 13. We do not knowingly collect personal information online from children under 13. Services for guests under 18 require a parent or guardian’s consent.

Changes to this policy

We may update this policy from time to time. When we do, we will change the “Effective” date at the top of this page. If the changes are significant, we will give more notice, for example on our website.

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